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Small Business Marketing Service: MerchantCircle

Small Business Marketing Service: MerchantCircle

by | Sep 28, 2012 | Content Marketing, Small Business Marketing

Creating an online presence involves more than creating a small business website. While that’s certainly a good start, people need to be able to find your business online. Creating links to your site from high authority sites is a must. Here’s a great small business marketing service to start with: MerchantCircle.com.

Small business marketing services on Merchant Circle

What are MerchantCircle’s Small Business Marketing Services?

MerchantCircle is a local small business marketing service. It’s city specific, so you’ll be connecting with customers and other businesses in your community. It’s like a blend between a phone book and a social network.

MerchantCircle allows you to create a free business profile with a link to your website. MerchantCircle has an impressive PageRank of 8. It’s links are “do follow” links. While this is good, there’s much more including:

  • A blogging platform
  • Customer reviews
  • The ability to connect with other businesses
  • A newsletter platform
  • A built-in audience
  • A coupon & special offers tool
  • Advertising opportunities
  • A community forum
  • And more…

Even if you have your own blog, it’s not a bad idea to post in your MerchantCircle blog thanks to the site’s authority and built-in audience. Plus, you can add more links back to your site with each entry. Is networking with other businesses in your area part of your small business marketing plan? If so, make sure to use its “connections” tool to invite other members to your network.

Like many free services, MerchantCircle also offers paid listings and other advertising opportunities. For now, I’m going to stick with the free service and see how that goes. After just one week, my business profile has received 85 views and 31 visits from Google. I’ll report back in a few months with an update. In the meantime, consider creating a free profile on MerchantCircle.

 

 

Content Marketing – Where to Begin?

Content Marketing – Where to Begin?

by | Aug 25, 2012 | Content Marketing, Website Content

Internet Marketing Plan with red markers © by IvanWalsh.com

 

It’s easy to feel overwhelmed as you launch a website for the first time or venture into the world of content marketing. After all, not only do you need a website, you may want a blog, a Facebook page, a Twitter account, and a series of articles or press releases. You might even want to set up an email campaign. Where to begin?

 

Start by writing down each content marketing channel you want to use. While you may be anxious to start, it’s important to have a plan. By breaking your goals down into smaller goals, you can then focus on your action plan one step at a time.

 

As you write each marketing channel or objective down, think about what needs to happen first. In most cases this will be the website and its content. While your website designers are working on the design, you can start working on the actual content. Whether you plan on writing it yourself or hiring a website content writing service, your primary focus at this point should be on the getting the Web content ready.

 

After your site is live, you can then move on to the next content marketing step. For example, if you plan on marketing your business using press releases, focus on setting up a press release account and writing your first few press releases before you move to the next objective which might be setting up a Facebook page or opening an EzinesArticles account.

 

If you try to do everything at once, you could get distracted or feel so overburdened you don’t do anything at all. By doing working on one content marketing objective at a time, you’ll make steady progress and have all of the basic accounts in place for your ongoing marketing efforts.

 

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