An online marketing study published last year by Hinge Marketing recently caught my eye. While it’s loaded with interesting information about the most effective online marketing strategies, I absolutely loved this conclusion:
“Respondents reported that white papers, ebooks and articles, SEO and company newsletters were the most effective techniques.”
After all, I make my living writing white papers, ebooks, articles, SEO copy, and newsletter articles, so the validation feels great. But it’s not about me. It’s about you and your online marketing strategy. Are you using any of the above or are you taking a build-it-and-they-will-come approach?
Blogging was also listed as an effective online marketing strategy though the report had this to say: blogging is a long-term initiative that can take six months to a year before you see results.
Discouraging, isn’t it? However, if you think about it, why would anyone stick around a five page website or even return for that matter? It takes time to fill a website with the content that Google prizes so highly.While you build your website, think of ways that you can reuse some of the content strategically. For example, if you write about a particular dog breed, you’ll likely discuss heredity, health issues, breeding, training, and grooming – all of which would make sense as chapters of an ebook. How about an in-depth white paper on that breed’s genetics that draws on and expands upon some of the research you’ve previously presented in articles and blog posts? By slowly building your blog, you’ll also be laying the foundation for larger content pieces such as white papers and ebooks.Need help with your online marketing strategy?
to learn more about my content writing service.