Video Content Creation

Video Content Creation

Video Infographic Review

I recently worked on a 6-minute video infographic for a tech company. Not only was it both fun and challenging, they loved it!

Web Article Anatomy: Web Article Basics

What Goes into a Web Article?

Have you ever wondered what have in common? While they can take a variety of forms, cover any number of topics, and vary in length, most Web articles share a basic anatomy consisting of:

  • A short summary used to entice readers to keep reading, or in the case of a teaser, click to “read more.”
  • A keyword-rich title. For example, the keyword for this particular Web article is “Web article.” Thus, the title includes the keyword.
  • An introduction. Introductions don’t need to be terribly long as you can see in the first paragraph of this Web article. Without the intro, you wouldn’t necessarily know what to expect, and this page would probably look like a list.
  • Bold headings. Headings help users scan the article.
  • Short paragraphs. This type of writing is read on computers and tablets. It’s hard to read large blocks of text on these devices so short paragraphs are commonly used.
  • Bullet lists. Bullet points help to break up the text.
  • A few sub-topics. Though Web articles can certainly dig deep into topics, they tend to be fairly narrowly focused on one topic with just a few sub-topics. For instance, in this article, we’re focusing on the anatomy of a Web article but will also go into why you should include these basic elements in your articles. We’ll also end with a short call to action in the conclusion.
  • A conclusion. Conclusions wrap up what’s been said. They can include a call to action if the article is intended to prompt readers to do something. In this case, the call to action is going to be a short pitch along the lines of “if you need help, contact us.”

Why Include These Basic Elements in Your Web Articles?

Most of these elements are designed with the reader in mind such as introductions, bold headings, short paragraphs, focused content, bullet points, and an ending with or without a call to action. They’re logical, and they help the reader scan through the text on a mobile device or PC. This format has evolved over time and is hailed by usability experts.

These basic elements can also help with search engine optimization. For example, including your keywords in the title, headings, and throughout the body helps search engines to understand what your Web article is all about.

Professional Web Article Writing Service

Writing Web articles isn’t rocket science, but there is an art to it. Plus, it takes time. If you need help writing an article for your website or an article directory, contact us.



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