Why Benefits-Focused Website Content Writing is Crucial
Whether you're doing your own website content writing or have hired a freelance web content writer to do it for you, it's important to include benefits. Your website visitors are greedy in a way. They're less concerned about how wonderful your company is and more...
Let the 2015 Marketing Predictions Begin
Top Rank Blog has already published its digital marketing predictions for 2015. August is barely over, yet it's getting to be that time: prediction-making time. I just stumbled across this list of digital marketing predictions for 205 by Top Rank Blog. I'm all for the...
Study Reveals Most Effective Online Marketing Strategies
An online marketing study published last year by Hinge Marketing recently caught my eye. While it's loaded with interesting information about the most effective online marketing strategies, I absolutely loved this conclusion:"Respondents reported that white papers,...
UK Government Content Style Guide
I received an email with a link to the U.K. government's content style guide. Since I don't plan on writing content for U.K. government websites, I wasn't going to read it.I couldn't help myself and clicked the link. I was pleasantly surprised. For example, the U.K....
Windows 8 and No Google? Google Launches “Get Your Google Back” Campaign
Don't want Bing to be your default search engine on Windows 8? Google wants you back... Google Launches “Get Your Google Back” Campaign For Windows 8 Users
Benefits of Business Blogging
Think blogging is just for, well, bloggers? Business blogging is powerful, too. With a business blog, you can: Show your expertise in your field Pre-sell your services Build confidence with potential customers Attract more traffic to your website Have something...
Property Video Listing for Real Estate Agents
I recently created two short real estate videos for a Realtor in San Diego. He graciously allowed me to share them. Take a look at each property video listing below and consider the possibilities... Property Video Listing - A Powerful Tool While your website may...
Original Content Rules the Web
The Value of Original Content As the saying goes, "content is king." While this saying is an Internet marketing cliche, it continues to be true. The Internet is a crowded place and your articles and blog posts can help you get noticed. When loaded with useful,...
Small Business Marketing Service: MerchantCircle
Creating an online presence involves more than creating a small business website. While that's certainly a good start, people need to be able to find your business online. Creating links to your site from high authority sites is a must. Here's a great small business...